We are a boutique integrated research, marketing and Communications agency powering Africa’s knowledge economy through evidence of what works. We draw insights from behavioural psychographics, actual field ethnography, big machine learning and enable our clients make sense of the state of play in their sectors/organizations. We help steer board level conversations around emerging narratives, reputational and perception risks, opportunities that they can take advantage of and how they will stand out in a world increasingly denominated by disruption, vulnerabilities, shifting alliances and disinformation.

Our lab, studios and hub approach allows clients to offer needs the best expertise inhouse and also leverage from our team of industry experts. We approach briefs using an ecosystem and foresight approach that tests our clients' presumptions, helps them see the intersectionality and interconnectedness of the context, refine their strategy and amplify the impact of their intervention. These clients become thought and market leaders who ultimately drive their firms and the communities they serve towards sustainable futures.