Across strategy reviews, brand audits and programme evaluations, Camerafrica repeatedly encounters a paradox: institutions generate large volumes of insight, yet change little in practice.

The barrier is not information. It is organisational translation.

Learning fails when:

  • Insights are stored rather than discussed.

  • Reports are delivered rather than debated.

  • Evidence is treated as compliance, not guidance.


Institutions that learn effectively create spaces for interpretation, disagreement and sense-making.

Learning is not a document. It is a leadership behaviour.